how Chinese see USA?
USA is a wonderfull place for Chinese- a dense tangle of old animated congested roads and highways, office towers and stun construction zones . For those who live here , it can feel scolded and frantic , to those who visit the suburbs or in the countryside , it is a quintessential urban destinations in America.
But this is not what chinese sees.
Example Zhou, who moved to Boston from China in 2006 and worked in a company called Sun Travel Services , paints a very different picture of the city when describing his associates in Beijing and Shanghai. ” You can enjoy nature here ,” she said. “There’s fresh air and a healthy and relaxing environment. “
This portrait of Boston as a bucolic retirement health may seem strange to most full-time residents . But it turns out the central city sales to a group that is growing rapidly in size and economic importance worldwide : Chinese tourists.
In recent years, cities across America have found a strange and unprecedented competition to capture the interest of the most lucrative cash and fastest growing world travelers. With the new wealth, new freedom , a smooth visa process and the recent introduction of paid holidays , Chinese tourists flock to the outdoors and spend huge sums of money wherever they go . Last year , they spent $ 102 billion worldwide, according to the World Tourism Organization of the United Nations , 40 percent more than the previous year , making them the highest spending group tourism world for the first time . The U.S. Department of Commerce had about 1.5 million Chinese visitors to America in 2012 , up nearly 200 percent since 2008, for a total ” spend ” of $ 8.8 billion . By 2017, the number of visitors pour into the United States from China each year to more than 4 million.
” You can even see and hear the birds in Boston, unthinkable in Chinese cities something. “
Not wanting to be outdone, the local tourism industry is trying to figure out what the city and the state can do to capitalize on the growing Chinese market steroid . So far , the project has involved lobbying Massport aviation operators to introduce a direct flight from China to Logan Airport , and the Massachusetts Office of Travel and Tourism conducting seminars for local operators of hotel , retail and restaurants on the quirks of Chinese travelers , they like hot soy milk for breakfast, for example, and appreciate it when their rooms are equipped with slippers and cups of instant noodles in the minibar .
But the heart of this campaign is the task of projecting a “brand Boston ” that will stand out from other towns and attractions of America , which reflects the unique characteristics of the city in a way that appeals particularly to Chinese. in some respects, the picture that is emerging is predictable , given the interest of China in education, it is logical that Harvard and MIT are a number of points of interest . But there are also lesser-known elements , among them the idea that Boston, compared to cities like Beijing smog , is deeply peaceful and healthy .
” Bostonians take all this for granted , all the major parks and green spaces and the waterfront and the islands of Port and the blue sky ,” said Pat Moscaritolo , president of the Greater Boston Convention and Visitors Bureau , which nonprofit works with the sun travels to attract Chinese travelers and Boston to promote Chinese tour operators. He added : ” This is a huge contrast to the way people in Beijing and Shanghai live their lives. “
Competition is fierce , as cities across the country are scrambling to create images of themselves deliberately designed for the Chinese market . Together, they are referring to a vision of America , and what it has to offer , which is given to the often unexpected ways that people of a different culture might see .
“It’s that old adage , ” said Moscaritolo . “You ‘re never a visitor in your own hometown . “
A recent night in August , a group of about 15 Chinese journalists gathered in the courtyard of the city -owned Parkman House, enjoying some wine before a ” Taste of New England” dinner on the theme . The next day they would travel to Plymouth, and the day after , Cape Cod. “Each of these international visitors is a stimulus plan works! ” exclaimed Moscaritolo , who helped plan the trip in the hope of inspire journalists to publish stories to tell their readers to come to New England.
Chinese Tourism Market
At present , this is not what most Chinese tourists do when they visit America . Instead , as part of large organized tour groups , they tend to fly into New York or California , which have direct flights that connect in Beijing and Shanghai, and attract by far the largest share of tourists Chinese to the United States.
Chinese Tourist are attracted by Western World, see how they search information here
From there , travelers take the bus to see so many interesting places as they can, often at a breakneck pace . Boston tends to be nothing more than an interlude of a day on the tour bus in New York, with visitors who arrive in Cambridge to see Harvard and MIT before continuing their journey.
These kinds of brought in last year nearly 300 million visits , according to a report commissioned by the Greater Boston Convention and Visitors Bureau. But Bruce Bommarito , a tourism consultant long fluent Mandarin that helps Boston navigate the Chinese market, said the number could be much higher if the city could capture the attention of people who have been in the United States once , and want to return to get to know the country in a deeper way. It is a ” different kind of tourism,” said – Bommarito and the Chinese travel boom continues , it is one that will become increasingly common .
In order to get Chinese people to stay longer in Boston and New England to stay in city hotels and eating in restaurants for several days and nights , then make short trips to other parts of the region the first order of business , according to Moscaritolo is convince an airline to start running a direct flight from China to Logan Airport . People fly directly in and out are more likely to spend their money here, especially on luxury goods they intend to bring home . In July, the Wall Street Journal reported that Hainan Airlines has applied for approval of Chinese regulators to start a Boston route next year .
It ‘s not just Boston who wants their business, of course : Across the country, a plan is being specific to the city designed to enthusiasms and preferences of Chinese tourists imaginary locations. In Chicago, the focus is on Michael Jordan and Derrick Rose- massive stars in China, where basketball is very popular , as well as the University of record producing winners of the Nobel Prize in Chicago. Seattle uses a popular Chinese romantic comedy that has been set, “Beijing meeting Seattle ” as a marketing hook .
” Houston has worked very hard on the market of a Lin- Yao Ming angle Jeremy ,” said Bommarito He added . “Hawaii does very well because of its proximity . Florida begins to grow , especially Orlando and Miami, because the Chinese as cruise ships and they love the mouse. ” Other cities, meanwhile, ” are still in the process of finding their story to tell, or are even in the process understand that they need one , “says Wolfgang Georg Arlt , professor of tourism Germany and founder of a research firm that publishes reports on trends in the Chinese tourism .
In Boston , the trick was to find what the city can offer more chance to visit the educational Mecca of Cambridge a big draw , but not enough to convince tourists to stay here more than a day or two . This challenge required those involved in the tourism industry to put Boston in the minds of people they are trying to get in. ” What you need to do is look at the reasons why they move, that if they are looking for when they come to America , “said Moscaritolo .
Some things are obvious. It is well known , for example, that Chinese travelers love to shop , because the steep sales tax in China makes much more expensive luxury goods , so there. But others are more surprising : American history, it turns out, is of great interest , which makes the unique role of Boston in a major selling point . ” One point that I am trying to market is that Boston is one of the oldest cities in America ,” said Zhou, adding that many Chinese do not know the historical events they learned about the school , as the Mayflower landing took place near Boston. A portion of the height of Zhou , therefore , is that ” Boston is the cradle of liberty and freedom . “
Then there is the angle of the nature, which positions Boston as a place with fresh air and a gateway to New England , where visitors can enjoy the hills and foliage , whale watching , eat lobster fees , and hiking in the national parks. Boston that offers such easy access to nature calls for Chinese tourists looking for a respite from the house back to the atmosphere : “If you consider the degree of pollution , thickness, air Beijing and Shanghai , you will understand it , “said Xiao Yang , a reporter for the South of people every week , who arrived in Boston on a Nieman Fellowship ago just a month . Since Xiao visited Walden Pond, and provides a trip to Maine , and even to be here for a little while , he said, “change the air in your lungs. “
Nature is already part of the Chinese travel habits : At home , tourists spend occasional weekends relaxing in the small towns of the farm, and if they have more vacation , they go to Tibet , Yunnan Province or Thailand. ” There is a market in China with people who go to different places to enjoy nature ,” said Zhou, ” but they do not yet know that Boston and New England [ have ] that . This is the message we want to send . “
In light of growing concerns over China pollution , Boston seems almost like a spa destination, defined by a healthy city. Adding to this impression are its world-class hospitals, where, according to Zhou , some Chinese guests was ” general controls the body,” they thought would be far superior to what they could return home . “Sometimes , the Chinese say that if you can not be treated in Boston, you can not be treated elsewhere , because Boston has the most advanced in the world” hospitals , said the president of China tourism bureau