With 300,000 Chinese tourists expected to visit Spain this year and a million by the end of the decade, the hotels are rushing to adapt to receive a stamp ‘Chinese-friendly “approval.
Spain and Chinese tourists
“It is paradoxical that Spain, the biggest tourist destination after France and the United States, is virtually unknown in China,” said Kurt Grötsch, general manager of China International Gay, whose approval is recognized by all 28 EU Member States. The World Tourism Organization estimates that 100 million Chinese will leave the country on vacation this year.
Hotels in Spain need to adapt
Among the hoteliers adjustments need to do is to never give a room with Chinese visitor number four, or one on the fourth floor. Mandarin number four sounds so similar to the word for death that the Chinese are trying hard to avoid that.
There should be no physical contact to greet the guests, and the hotel’s business card should be presented with both hands. The restaurant’s menu and other information of the hotel should be offered in Mandarin, fruit should always be served in portions, never together. Hot water should be served with meals, especially if customers have ordered meat, and all rooms should have a kettle, although customers often use them to cook the noodles.
In addition, servers should remember to serve the eldest or the most educated in the first person. They must never point the finger solely by hand.
“Word of mouth counts for a lot in China,” said Grötsch. “If a Chinese themselves benefit somewhere, others will come. Often you can become friendly Chinese without much investment. ”
It recommends that the servers learn some basic phrases in Mandarin, such as asking guests if they enjoyed their meal.source
Currently, 14 hotels in Spain were noted Chinese environment. “Being friendly Chinese rated by a recognized association is of great help in the treatment of Chinese enterprises and position ourselves in an emerging market,” said Alex Rodriguez, Marketing Director of the Vincci hotel chain. The five-star hotel in Málaga Company acquired the credit rating and the chain could soon seek approval of its three hotels Barcelona.
Spain admitted that the Chinese are not always the most popular clients, particularly those traveling abroad for the first time. “They can be rude, people see them as arrogant, they speak loud and smoke like chimneys in non-smoking areas.”
A Barcelona hotel that was approved in 2013 since China-friendly does not want to be associated with this type of tourism because it repels other visitors. Germans in particular are inclined to cancel their reservation if they know that there will be Chinese Hotel, a spokesman of the claimed hotel.
Spain will improve
However, the Chinese government is keen to create a good impression and has drawn up a black list of citizens who behave badly abroad. Those found guilty of antisocial behavior, vandalism, gambling or going to strip clubs will be placed on the list for two years and will face punishment, not further specified.