New Design Library in Shanghai

In 2016, the architectural firm Schmidt Hammer Lassen Architects won the competition for the design of the new Shanghai Public Library which will be located in the eastern part of the city next to Century Park. The 115,000-square-meter building will be built in Pudong District and will welcome 4 million visitors per year and 1,200 conferences per year.

Super Design

The building is designed as a singular monolithic object floating above the canopy of the park. The main volume is set above two pavilions that will house a 1,000-seat auditorium, an exhibition space and a children’s library opening onto a series of courtyards and landscaped gardens.

Shanghai Library

The library itself is organized around a large central atrium and is in the form of three staggered reading rooms that open and connect to various parts of the library and the city. The design is carved and twisted to reflect the surrounding park and sky through a clear glass facade. The glass panels are arranged in horizontal stripes giving the building the appearance of a striated rock.

Library in Shanghai will Open end of 2020.

 

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Top 2017 Travel Destination for Chinese Tourists

  1. Morocco
  2. Turkey
  3. The United Arab Emirates
  4. The Czech Republic
  5. Finland
  6. Austria
  7. Germany
  8. Vietnam
  9. Cambodia
  10. Italy

source https://www.cnbc.com/2017/10/11/china-travel-tourists-embrace-less-conventional-locations-and-tailor-made-trips.html

Last week 6 million Chinese tourists traveled abroad during a national holiday, and that meant large payments for traditional tourist destinations, such as London or Paris. But, increasingly, travelers from China are taking their families – and their money – to less conventional places.

 

700 million Chinese travellers

In all, more than 700 million in China traveled during the week of Gold Week from October 1 to October 8, according to the government. And while the couple of millions of tourists who took the week abroad mostly visited Asia’s longtime favorites, there are indications that the new countries are capturing their attentions.

That is, four of the five most popular international destinations among Chinese tourists during the eight-day vacation in Asia, according to Trivago travel booking platform. These places include Hong Kong, Tokyo, Osaka and Bangkok, with Paris the only European city in the top five.

‘New Hot Countries’

Forget about France, UK and so on…

In addition to these pillars, tourists from the continent bitten by the insect travel are also increasingly adventurous. Some are looking further afield for their holiday vacations and others who avoid traditional tour packages in favor of self-planned trips.

These were the “hot new places” that saw more than 50 percent growth in the number of tourist bookings this year, according to Ctrip, one of the largest travel service providers in China. Expedia-owned Trivago also mentioned similar trends:

Accompanying the growing desire to visit their destinations in increasing demand for more holiday experiences, market research shows.

TailorMade & Healthy Trip

Tailor made travel services quickly become a custom among travelers looking to escape cookie-cutter vacation packages. According to Ctrip, Healthy trip children looking to go on vacation include “avoiding large crowds”, “no shopping” and private travel guides.

When travelers visit places that others do not have, they can get a “social seal,” which has become a trend among the middle class, according to Ben Cavender, director of the China Market Research Group.

“Increasingly, we are seeing China’s well-targeted travel destinations difficult to achieve by boasting rights and WeChat images show the state somewhere exotic
source Here and Here

+66% Chinese Tourists to Israel

According to China Daily, Israel is becoming a Popular Country for Chinese travellers.

Cooperation With Chinese Governement

Israel is interested in improving cooperation with China to attract more Chinese tourists to the Jewish nation, a senior Israeli tourism official told Xinhua in a recent interview.

Amir Halevi, director general of the Ministry of Tourism, praised the growing tourism between Israel and China for serving as a “cultural bridge between the two countries.”

“Incoming tourism from China makes a significant and growing contribution to the Israeli economy, particularly in the hotel and hospitality industries, attractions and shops,” Halevi said.

Israel continues its cooperation with Chinese partners to take advantage of the Chinese market, he promised.

Recent years have witnessed a sharp increase in the number of Chinese tourists visiting Israel.

64,600 Chinese tourists in Israel

A total of 64,600 Chinese tourists have visited Israel in the first seven months of 2017, 66 percent more than in the same period last year and 130 percent since 2015, according to the Israeli Ministry of Tourism, which expects the number of Chinese tourists to Israel reach 100,000 in 2017.

Many Chinese tourists perceive Israel as a mysterious and exotic destination, attracted by, among other things, Jewish culture, the sacred site of three great religions, Israel’s technological innovation and the Dead Sea, the lowest place on earth.

There are also many Chinese business delegations visiting Israel each year to learn more about Israel’s technological innovation and seek collaboration or alliances with its Israeli counterparts in many areas, he said.

A series of direct flights from China to Israel have helped boost the influx of Chinese tourists to the Jewish state.

Israeli Airline

The Israeli airline is located in Tel Aviv and the cities of Beijing and Hong Kong, while Hainan Airlines from China operates flights from Beijing and Shanghai to Tel Aviv. In addition, Cathay Pacific Airways offers flights from Hong Kong to Tel Aviv.

The policy that Israel offers 10-year multiple-entry visas to Chinese is also an important factor in attracting more Chinese tourists to Israel, according to Halevi.

Halevi said his ministry spared no effort to build Israel’s tourism brand for Chinese tourists.

It has improved its tourist infrastructure to meet the specific needs of Chinese travelers, such as employing more Chinese speaking tour guides, and increasing signage and tourism translated into Chinese.

In the recent visit to China by Israeli tourism minister Yariv Levin, Halevi said that this led to a better understanding in the Israeli tourism ministry and the main players in the Chinese tourism industry.

“We are working to promote Israel as a tourist destination and an insurance and a good example of how to reach a long term,” Halevi said.

There are many opportunities to enhance collaboration between Israel and China, “not only commercially but also a governmental level to promote bilateral tourism,” he added.

Baidu will invest massively in Thailand

Baidu, China’s largest search engine, has chosen Thailand as a base to expand its digital marketing business, citing increased Chinese tourism in the country.

(photo credit)

Baidu & Digital Marketing

Called Baidu Access, the company’s new digital consulting and marketing service was launched in Thailand as the first country in Southeast Asia, said Paul Chen, CEO of Baidu Thailand.

Chinese Tourists in Thailand… 9.5Millions

The crowd of Chinese tourists traveling here billed at the company’s decision, Chen said, added that 8 million Chinese tourists visited Thailand last year and the total expected to reach 9.5 million this year, generating more than 350 million baht for the Thai economy.

Read also :

  1. https://tripsinchina.wordpress.com/2016/09/24/thailand-attracted-7-93-million-chinese-tourists27-this-year/
  2. https://tripsinchina.wordpress.com/2017/02/28/35-of-chinese-travellers-admit-stealing-stuff-in-hotel-stuff/

Thai brands and companies have also targeted Chinese travelers, so Baidu decided to establish a new equipment for service late last year.

In the first three months of 2017, Baidu Acceso’s digital marketing targets hotels and travel. Soon it will expand to banks, telecommunications, restaurants, department stores, spas, consumer goods, cosmetics, medicines and snacks.

“The Chinese choose Thailand as their first tourist destination because of a variety of points of interest, geographic location, affordable prices and Thai friendship,” said Patcharaporn Sirisapwong, marketing and public relations manager for Baidu Thailand.

Chinese tourists spend 30,000-40,000 baht per person (excluding airfare) when visiting Thailand, he said. The new services of the company will allow Thai companies to take advantage of potential market opportunities.

“Local businesses should target Chinese users because they have a higher purchasing power compared to tourists from other parts of the world where economies are declining,” said Ms. Patcharaporn

Baidu Search Engine

Baidu’s search engine is the number one in China and one of the world’s top four. In China, at least 95% of Internet users use the Baidu search engine.

Ms Patcharaporn said that Thai companies have limited access to the Chinese market because of language and cultural barriers.

Baidu & Thai Companies

Baidu can provide Thai companies better access to the market with online communities stories like web boards, social networks and chat platforms, he said.

Baidu also has 600-700 partners known as key opinion leaders (KOLs) – influential public figures who are perceived as field experts and are well-informed on many issues.

KOLS are a powerful marketing tool for brands because the Chinese prefer advertising that does not look like advertising, said Ms. Patcharaporn

She said that Baidu Access has more than 100 customers after nine months operating in Thailand.