Baidu will invest massively in Thailand

Baidu, China’s largest search engine, has chosen Thailand as a base to expand its digital marketing business, citing increased Chinese tourism in the country.

(photo credit)

Baidu & Digital Marketing

Called Baidu Access, the company’s new digital consulting and marketing service was launched in Thailand as the first country in Southeast Asia, said Paul Chen, CEO of Baidu Thailand.

Chinese Tourists in Thailand… 9.5Millions

The crowd of Chinese tourists traveling here billed at the company’s decision, Chen said, added that 8 million Chinese tourists visited Thailand last year and the total expected to reach 9.5 million this year, generating more than 350 million baht for the Thai economy.

Read also :

1. https://tripsinchina.wordpress.com/2016/09/24/thailand-attracted-7-93-million-chinese-tourists27-this-year/
2. https://tripsinchina.wordpress.com/2017/02/28/35-of-chinese-travellers-admit-stealing-stuff-in-hotel-stuff/

Thai brands and companies have also targeted Chinese travelers, so Baidu decided to establish a new equipment for service late last year.

In the first three months of 2017, Baidu Acceso’s digital marketing targets hotels and travel. Soon it will expand to banks, telecommunications, restaurants, department stores, spas, consumer goods, cosmetics, medicines and snacks.

“The Chinese choose Thailand as their first tourist destination because of a variety of points of interest, geographic location, affordable prices and Thai friendship,” said Patcharaporn Sirisapwong, marketing and public relations manager for Baidu Thailand.

Chinese tourists spend 30,000-40,000 baht per person (excluding airfare) when visiting Thailand, he said. The new services of the company will allow Thai companies to take advantage of potential market opportunities.

“Local businesses should target Chinese users because they have a higher purchasing power compared to tourists from other parts of the world where economies are declining,” said Ms. Patcharaporn

Baidu Search Engine

Baidu’s search engine is the number one in China and one of the world’s top four. In China, at least 95% of Internet users use the Baidu search engine.

Ms Patcharaporn said that Thai companies have limited access to the Chinese market because of language and cultural barriers.

Baidu & Thai Companies

Baidu can provide Thai companies better access to the market with online communities stories like web boards, social networks and chat platforms, he said.

Baidu also has 600-700 partners known as key opinion leaders (KOLs) – influential public figures who are perceived as field experts and are well-informed on many issues.

KOLS are a powerful marketing tool for brands because the Chinese prefer advertising that does not look like advertising, said Ms. Patcharaporn

She said that Baidu Access has more than 100 customers after nine months operating in Thailand.

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Crocodile kebab business in China attract tourists

Crocodile kebab vendor in north China takes croc for walk on a leash to drum up business

The crocodile kebab business enterprise in Shenyang is apparently a troublesome a single which has a seller creating waves on-line and all around city recently by having a person croc out to get a walk during the hope that some passersby may possibly discover the animal appetizing. source

Pedestrians ended up found snapping pics with the crocodile on a leash yesterday night time close to the night marketplace. Although this might sound a bit demeaning for any prehistoric predator just like the crocodile, this minor man at the very least has it a lot better than his friends that have been cut up into chunks and skewered on to sticks.

We initial noticed these croc kebabs again in 2016, priced at twenty yuan a skewer. Offering crocodile meat is flawlessly authorized in China with authorities deeming that reproductive know-how for your species is designed plenty of to supply for human consumption.

buzz attract Chinese tourists 

If your mystery meat kebabs on the road corner usually are not enjoyable ample in your case, then you definately need to truly choose out some 20-yuan expenses and head on as many as Liaoning province.

There, a avenue seller in Shenyang will market you crocodile meat on the adhere. Images in the croc kebabs have attracted really a little bit of notice online.
Two dwell crocodiles are even put ideal beside the barbecue because the vendor can take orders. When you are fortunate, you could even get to pet and hold just one prior to you take in it.

Advertising crocodile meat

In China, it seems that advertising crocodile meat is flawlessly lawful in China. In 2003, the Condition Forestry Administration deemed that reproductive technologies for crocodiles is made ample. Farmers are permitted to breed and try to eat crocodiles as long as they may have a license, People’s Each day stories.

Serving crocodile meat as meals will not be new, but going for walks the foodstuff with a leash in public in advance of you get rid of it may be a tad shocking to some.
Although not for this seller.
A kebab seller in Shenyang, China decided to just take his croc over a stroll in general public – with its jaws taped shut, of course – inside a bid to promote his organization.
Onlookers who noticed the dreary beast strolling over a leash were being viewed snapping pics of it.
The crocodile is said to be an item of artificial rearing on professional farms, measuring 1.5m very long and weighing 25kg, reported . Crocodile meat is additionally explained to be nourishing and minimal in extra fat.
In accordance to the sale of crocodile meat is legal in China, with authorities even saying which the reproductive technology current assures enough crocodiles for human consumption.
Aside from advertising croc kebabs, the Chinese vendor also sells cooked centipedes, scorpions and also other creepy-crawlies as food items on skewers.
The leashed crocodile can also be observed for being displayed before his stall.
Photos in the croc’s stroll in community have captivated many varieties of reactions on social websites, with a few expressing their love for crocodile meat.

 

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TOURISM: China outbound scale is expected to exceed 115 million people

In 2014, the scale of China’s outbound tourism is expected to refresh the record, more than 115 million people. When the 25th, China National Tourism Administration Shao Qiwei of the U.S. Embassy attended a tourism promotion activities in Beijing, given this data.

Chinese tourists

According to statistics, in 2013 the total number of outbound Chinese citizens to 98.19 million passengers. A report recently released by the China Tourism Research Institute pointed out that last year, China is further consolidating its role as the world’s largest outbound tourist market and the largest outbound tourism consumption country.

Shao Qiwei said that, from January to May, Chinese citizens traveling abroad increased by 18.8% over last year. Click to increase expected this year, Chinese citizens traveling abroad to more than 115 million people.

Among them, the number of tourists from China to the United States since 2008 ushered in rapid growth. Shao Qiwei said that in 2008 the two countries the size of two-way communication staff of 256 million people, and by 2013 had grown to 405 million.

In Chinese citizens outbound enthusiasm, while tourist arrivals in 2013 fell slightly year on year. In this regard, Shao Qiwei also pointed out that Chinese citizens traveling abroad is growing rapidly, while inbound tourists last year, but declined.

For the above, said Shao Qiwei, welcome more American friends travel to China, while encouraging Chinese citizens going abroad outbound tourism policy will not change.

source：

http://www.traveldaily.cn/article/81343.html

http://www.esc-larochelle.fr/cn/